Privacy Policy
Last updated: 28 August 2026
Who we are
WestLocals is a local directory and news index built to help readers discover independent businesses across West London. Our website address is westlocals.com.
What data we collect
When you submit a form on our site (contact, premium listing enquiry), we collect the information you provide: your name, email address, business name, and message content. This data is processed by Netlify Forms and stored securely.
If you choose analytics cookies, we use Google Analytics (GA4) to understand pages visited, engagement, and general geographic region. Analytics does not load before that choice. You can change it at any time using Privacy choices.
How we use your data
- To respond to your enquiries and form submissions
- To understand how visitors use our site and improve the experience
- To communicate with business owners about their listings
Cookies
Essential storage supports security and your privacy choice. Google Analytics cookies are optional and remain blocked unless you accept analytics. Rejecting them does not stop you using the directory.
Third-party services
- Netlify — hosts our website and processes form submissions
- Google Analytics (GA4) — anonymised site analytics
- Google Maps — embedded maps on listing and area pages
- Local publishers — article headlines and links shown in our local-news index; reading a story takes you to the publisher's site
Data retention
Form submissions, including editorial pitches, are retained only as long as needed to respond, assess the pitch, or manage a listing relationship. Analytics data is retained according to our Google Analytics settings.
Your rights
Under UK GDPR, you have the right to access, correct, or delete your personal data. To exercise these rights, contact us via our contact page.
Changes to this policy
We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.