Privacy Policy
Last updated: March 2026
Who we are
WestLocals is a curated online directory of independent businesses across West London. Our website address is westlocals.com.
What data we collect
When you submit a form on our site (contact, premium listing enquiry), we collect the information you provide: your name, email address, business name, and message content. This data is processed by Netlify Forms and stored securely.
We use Google Analytics (GA4) to collect anonymised usage data including pages visited, time on site, and general geographic region. This data does not personally identify you.
How we use your data
- To respond to your enquiries and form submissions
- To understand how visitors use our site and improve the experience
- To communicate with business owners about their listings
Cookies
Google Analytics sets cookies to distinguish unique users and throttle request rates. These cookies do not contain personal information. You can disable cookies in your browser settings at any time.
Third-party services
- Netlify — hosts our website and processes form submissions
- Google Analytics (GA4) — anonymised site analytics
- Google Maps — embedded maps on listing and area pages
Data retention
Form submissions are retained for as long as necessary to respond to your enquiry and manage listing relationships. Analytics data is retained according to Google Analytics default settings (14 months).
Your rights
Under UK GDPR, you have the right to access, correct, or delete your personal data. To exercise these rights, contact us via our contact page.
Changes to this policy
We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.